Atlanta, GA. 8 April 2014 - Lou Williams, Atlanta Hawks top shooting guard, has teamed up with Theory Communications as an addition to their sports division. Williams has made a stamp in the NBA with his impressive 9 year career beginning with the Philadelphia 76ers, and now playing for the Atlanta Hawks. Lou Williams has been a strong addition to the Atlanta Hawks roster averaging nearly 23 minutes and 14 points per game. Apart from his athletic efforts, he has established several brands including his lifestyle brand LouWillville, and non-profit organization - the Lou Williams Foundation. With many exciting new lanes being created in the entrepreneur world, Lou Williams is truly setting the standard for creating his own lane; on and off the court.
Theory Communications has partnered with Lou Williams to act as a liaison between Lou Williams and the local and national media. Theory Communications will extend their strong media relationships in efforts to continue to raise the profile and brand awareness of Lou Williams the NBA player, as well as lifestyle brand LouWillville and non-profit organization the Lou Williams Foundation. "Over the years I have pushed to establish a name for myself in the sport of basketball. I am now excited to see the great opportunities Theory Communications and I can create for my brand(s) as we continue to grow our partnership," Lou Williams states.
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