Toothpaste Market in India to 2017

Key players vying for market share in the oral care segment in India

Mumbai, India – June 17, 2014 - The oral care market in India is estimated to generate revenues of upto USD 1.2 billion per annum and record an annual growth rate of 13% in 2014. Within the oral care market segment, the toothpaste market in India alone accounts for USD 0.9 billion and is expected to be growing at a CAGR of 15%. Previously, locally made ayurvedic powders and natural herbs that served the purpose of maintaining oral hygiene dominated the Indian oral care market. However, as consumer’s awareness about hygiene grew, the market suddenly saw an influx of standardized products with leading players like Colgate- Palmolive India Ltd., Hindustan Unilever Ltd., Dabur India Ltd, Anchor Health and Beauty Care Pvt. Ltd., GlaxoSmithKline Consumer Healthcare Ltd., capturing the market.

This report:Toothpaste Market in India to 2017 presents detailed data on consumption trends in the toothpaste category in India, analyzing consumption volumes and values at product segment levels. The report also studies crucial data on distribution channels along with the latest industry news and mergers and acquisitions in this segment throwing light on some of the key aspects driving the market.

Opportunities present in the Indian market

Almost one third of the Indian population does not have access to any of the modern oral healthcare facilities, making it a lucrative prospect market for the leading players. With the per capita consumption of toothpaste in India at about 146g, it is the lowest in the world. Furthermore, toothpaste industry analysis revealed that dental cavities and other problems are prevalent in 63% of 15 year olds, while approximately 8% of adults in the age groups of 35-44 suffer from the same problems. Moreover, a study of the demographics also shows that the Indian population suffers extensively from gum problems, especially periodontal diseases and other tooth sensitivity issues.

The data analyzed predicts that the Indian toothpaste market can grow by 90% if the per capita consumption of toothpaste were to match that of China. Growth has already been recorded in sub segments like mouthwash and toothpastes that addresses sensitivity problems, citing which market experts are speculating growth of the segment as a whole.

Market predictions

With the oral care segment poised to grow substantially, the toothpaste market size in India is also likely to improve as more and more people upgrade from tooth powder or local remedial solutions to toothpastes. Further driving growth will be the initiative being spread among consumers pushing them to brush twice a day as opposed to only once. This means that toothpaste sales volumes will continue to grow as people also upgrade from the basic to the premium products.

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