March 5, 2014 (Rogers, Conn.) – Rogers Corporation, the designer and manufacturer of specialty materials including XRD® Extreme Impact Protection, is proud to announce that its Outdoor Retailer fundraising efforts will send one young adult with cancer through a First Descents program. First Descents is non-profit organization offering young adults with cancer a free outdoor adventure experience, empowering them to defy their cancer, reclaim their lives and connect with others doing the same.
“There was definite excitement at our booth over the partnership with First Descents,” says Angela Walters, Marketing Communications Specialist for XRD Extreme Impact Protection. “We are proud to now make a positive impact in the life of a young cancer fighter, and are looking for other ways to get involved with the organization.”
At the 2014 Outdoor Retailer Winter Market in Salt Lake City, XRD Extreme Impact Protection pledged a two-dollar donation to First Descents for each show attendee who participated in its new XRD impact demonstration. The interactive booth demo highlighted the science behind designing impact protection gear, and showcased the testing and prototyping capabilities of the new XRD Impact Institute. The Impact Institute is an in-house design and testing center that helps product designers create innovative, next generation protection products with XRD Technology. The brand counted over 500 participants, and the resulting donation will be sufficient to fully fund a First Descents experience for one young cancer fighter.
For more information on First Descents programming, or how to get involved, head to www.firstdescents.org.
About XRD® Extreme Impact Protection
XRD® Technology is a revolutionary impact foam that provides unrivaled repeated impact protection and unparalleled product design capabilities. XRD Technology is thin, flexible, breathable, soft to the touch, and comfortable when worn, but firms upon impact to form a protective shell around the wearer or object. The unique material formulation of XRD Extreme Impact Protection ensures the utmost comfort, durability, and performance throughout the life of the product. It is found in a variety of protective products and equipment across the team sports, motorsports, consumer electronic, workwear, military and safety industries. For more information, please visit www.poronxrd.com.