Fjordlife announces an e-commerce launch that aims to improve the standards of the design industry

Fjordlife is an online destination for sustainable style, natural beauty and thoughtful design.

(Toronto) February 3, 2016 - The upcoming launch of Fjordlife, an online shopping and lifestyle destination for ethically sourced womenswear and natural beauty products, was announced today.

Shocked to discover some of the practices of the mainstream fashion industry. Fjordlife, a Toronto based e-commerce brand, was eager to provide an alternative platform where customers could shop for ethically sourced womenswear and natural beauty products while also learning the stories behind their purchases. All items available for purchase fit a carefully vetted environmental and social conscious criteria. Fjordlife collaborates with innovative designers who offer fair employment, supply chain transparency and sustainable practices. The globally sourced clothing products are made with high quality craftsmanship and sustainable elements, while the beauty products are results driven and free from harmful chemicals. The company is gearing up to launch March, 2016.

“We were meeting with designers who were doing such wonderful things to improve the standards of the design industry” said founder Brittany Haavaldsrud. “Our online platform allows us to not only highlight their innovative designs but also share the impact behind the product.”

Thoughtful design is at the heart of Fjordlife; all items are made with high quality craftsmanship with a focus on style. Some of Fjordlife’s partners include, Parisian brand Veja who source material from the Amazon to help combat deforestation, Groceries Apparel who use 100% organic and recycled materials, Vivian Graf who employ skilled handmade knitters that work independently out of their homes across the EU, and locally produced Carleen who’s denim trousers were worn by Kendall Jenner in the January edition of Vogue Magazine.

Fjordlife’s collections are seasonal and the products are competitively priced and listed in multiple currencies with shipping offered worldwide. For local Canadian shoppers, Fjordlife will be offering brands that have not yet been sold in Canada. The website will feature stories that highlight the people behind the brands, an introduction into how the products are made and the subsequent impact they are making on the countries the products are sourced from. Customers who subscribe to the website will receive 10% off the purchase of their first order.

For more information on Fjordlife and to shop the collection, visit