Portland, Ore., (May 18, 2016) – This Fall KEEN Utility™ will introduce the Tacoma Series, a highly-anticipated collection of boots that feature rugged details and unique performance enhancements that not only stand up to the task at hand, but step right over it.
Built for the toughest of working environments, the non-metallic collection blends durable construction and innovative materials with the superior comfort, quality and fit KEEN Utility is known for. The Tacoma will be promoted heavily at retail and on social media and highlighted by a month-long national promotion awarding one lucky customer with a new TOYOTA Tacoma truck.
KEEN Utility’s Tacoma Series features the Tacoma XT CSA, a heavy-duty, non-metallic safety boot featuring asymmetrical composite toes, metal-free eyelets and an undetectable and lightweight puncture-resistant midsole plate. Ready for the messiest or most caustic of environments, the Tacoma XT is crafted from barnyard-proof leather that resists the damaging effects of oleic acid, urea, sodium chloride and ammonium hydroxide, extending the life of the boot and boosting performance. The Tacoma WP delivers rugged and durable performance featuring a Goodyear Welt construction, asymmetrical composite safety toes and durable design details.
“The Tacoma XT CSA is a game-changing introduction for us,” said Chris Heffernan, general manager of KEEN Utility. “We set out to create a promotion that would give high visibility to such an innovative line while supporting our retailers and driving traffic to their stores. The Toyota Tacoma is the preferred truck for many of our customers and fits the same hardworking values we hold dear. With a shared namesake it was the perfect launch pad for this collection we believe so strongly about.”
The national promotion will take place throughout the month of October 2016 with customers entered to win with every pair of Tacoma boots they try on. A winner will be announced on November 15th and invited to a celebration at KEEN headquarters in Portland, OR where they will drive off in their new Tacoma truck.
The Tacoma Series is available in stores this July. The Tacoma Truck promotion can be found at participating retailers starting in October 2016. For more information and to view the entire line of progressive work footwear, visit www.KEENUTILITY.com
About KEEN Utility
KEEN Utility, a leading industrial and service footwear and accessories brand, successfully exceeds footwear safety standards and combines advanced durability and innovation with the same comfort and unparalleled classic fit offered by KEEN. KEEN Utility footwear is grounded in protection with the goal to make better boots for every job. Discover more about KEEN Utility at www.KEENUtility.com, Facebook: KEEN Utility | Twitter: KEEN Utility | Instagram: KEEN Utility
Media Contact | Lauren Grimm | Punch PR | firstname.lastname@example.org | (414) 892-8895