Technology continues to increase at a rapid pace and the majority of the population use smartphones or other mobile devices. However, the majority of consumers either do not use technology in restaurants or have maintained similar usage compared to last year. More than half of respondents do not use online or mobile ordering or payment apps or loyalty programs. Since the use of technology by consumers at restaurants is a developing opportunity, these rates are likely to increase over time, especially as Millennials gain spending power.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Figure 1: Ordering methods at restaurants, January 2014
Figure 2: Technology drivers at restaurants, January 2014
Figure 3: Deal preferences at restaurants, January 2014
Figure 4: Technology behaviors at restaurants, January 2014
What we think
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Issues and Insights
Marketing and feedback: How to reach consumers most effectively
Loyalty programs: How can operators encourage repeat business?
Ordering and payment: Will tech be an effective way to gain efficiencies?
In-store technology: How to encourage consumers to dine-in?
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Trend: Secret, Secret
Mintel futures: East Meets West
Foodservice and drinking place sales have inched upward
Figure 5: Adjusted foodservice and drinking place sales, January 2010-December 2013
Restaurant Performance Index lingers around the 100 mark
Figure 6: Restaurant Performance Index, January 2010-December 2013
Cost and inflation of food items
Healthy diet and active lifestyle
Gluten free and allergens
Millennials drive usage
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