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PRANA INTRODUCES NEW COLLECTION OF ACTIVE SWIM TIGHTS AND WETSUITS

Re-Imagined Swimwear Is Flattering, Versatile, And Stays Put

CARLSBAD, CA (April 8, 2015) — prAna’s new collection of lightweight wetsuits and swim tights for women will keep swimmers, paddlers and surfers on the waves and in the water this spring and summer with flattering fits, sun protection, and stylish, colored seams.

“We wanted to create pieces that would appeal to anyone who gets in the water for fitness, to swim, surf, stand up paddle, snorkel or play—whatever gets you moving,” said Ellen Krimmel, prAna’s VP of design and merchandising. “This is real swimwear for real people.”

The versatile line includes lightweight neoprene pieces that work together to provide 1–2mm of protection from the sun and cool water temperatures, while being thin enough to enhance movement and flexibility.

In keeping with prAna’s values, these wetsuits are made with blend that includes 55% recycled polyester as well as neoprene and spandex. prAna has thoughtfully included details like underarm gussets for easier paddling, UPF-rated sun protection, flattering style lines with contrast flat-lock stitching for durability and flexibility, and hidden zippers and drawstrings for a perfect fit. This line includes:

·         Mara Jacket: a front full zip, long sleeve, fitted jacket

·         Hydra Short: high-waisted bottoms that include a gusset, colored seams, and back pocket contrast zip with keyloop

·         Azura Shortie: a 2mm, shortie style suit with long sleeves, back-zip with stylish decorative ribbon pull

·         Ara Swim Tight: capri length, retro high waisted bottoms with contrast back stow pocket and gusset for added mobility and flattering fit.

On warmer days, the prAna Rai Swim Tight takes style to the waves in a practical alternative to bikini bottoms or board shorts. The same wide waist band you love on our yoga tights provides support in the water, while an interior draw cord adds customized fit and support.

To see prAna’s entire line of beach-to-studio swimwear and accessories, including the new wetsuits and swim tights, visit prAna.com.

 

About prAna

prAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. The prAna team creates purposeful and stylish apparel for people to pursue their passions on the water, mat, rock, trail, and street. From its beginning in 1993, prAna has been committed to weaving sustainable practices into its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. prAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first major apparel company in North America to offer Fair Trade USA certified products and accessories. prAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).

For a list of prAna retailers, please visit prana.com/dealer-locator.html

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