POC Announces Three-year Apparel Partnership with Cannondale-Drapac Pro Cycling
POC Announces Three-year Apparel Partnership
with Cannondale-Drapac Pro Cycling
Park City, UTAH (October 26, 2016) — POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor, apparel and accessories, has expanded its partnership with the Cannondale-Drapac Pro Cycling Team and will be the official provider of apparel for the team starting January 1, 2017. POC has been the eyewear and helmet partner for the team since 2014.
“We are excited about the future and building on our partnership with the Cannondale-Drapac Pro Cycling Team, especially as our experiences since 2014 have been very positive,” said Oscar Huss, head of product development for POC. “The team is packed full of cycling talent and we are really looking forward to supporting and helping them accomplish their on and off bikes objectives over the next three years.”
The new 2017 Cannondale-Drapac team kit will be formally unveiled at the Rouleur Classic Show in London on Friday Nov. 4, with team riders Ryan Mullen and Davide Formolo in attendance. Charly Wegelius, a sport director with the team, will also be on hand.
“We’ve been partners with POC since the 2014 season and their innovation and support of the team has been critical to many of our achievements,” said Jonathan Vaughters, CEO of SlipStream Sports and Cannondale-Drapac. “POC’s mission, coupled with our overall approach to rider sustainability, is a true reflection on our goals with Cannondale-Drapac team riders. The emphasis POC puts on performance and safety is important to all of us on the team.”
POC has worked with Cannondale-Drapac since the 2014 season, and the team has played an important role in the Swedish-brand’s development of aerodynamic and safe helmets and apparel. Specifically, the team has worked with POC’s WATTS Lab, a department dedicated to optimizing aerodynamic performance, which also includes aerodynamic specialists from Volvo.
About POC: POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com