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Cody beef producer reaches Canadian markets coast to coast

Cody beef producer reaches Canadian markets coast to coast

(Cody, Wyo.) - Cody beef producer Wyoming Authentic Products continues to expand its foreign market reach thanks to a Canadian trade show the company attended the last two years. Wyoming Authentic Products met sales brokers in 2014 and obtained over 100 customer leads in 2015 at the Canadian Health Food Association East trade show in Toronto. Buyers were impressed with the company's line of steaks, jerky and beef sticks. Owner David Fales expects sales from the show to top $100,000. "The Western United States Agricultural Trade Association has been our conduit for getting launched. I don't know how I could have done it without them," Fales said. "The programs and funding support through FundMatch and Global Support have been very helpful in keeping the cost of goods, packaging and entry down. The first inbound mission we participated in got us started, which led to setting up distribution and, now, coast-to-coast sales." Wyoming's branch of the trade association is run by the Wyoming Business Council, the state's economic development agency. The Business Council provided a $1.2 million grant to help Wyoming Authentic Products move into a new 6,000 square-foot processing facility. The building remains Wyoming's only U.S. Department of Agriculture-inspected facility. As part of the project, Wyoming Authentic Products created 14 new jobs and opened opportunities for other producers to co-pack products. Fales founded the company after more than 30 years spent in the food business. He created Wyoming Authentic Products with the philosophy of introducing Wyoming Angus beef to the world. The cattle are fed grass and grain at a Torrington feedlot inspected by the Wyoming Business Council as part of the agency's age verification program. Wyoming Authentic Products' expansion into Canada arrives on the heels of the company's arrival in 7-Eleven stores throughout Florida. The new markets bolster a customer base permeating 40 states. #reboot #news