Royal Robbins Introduces ROYAL: Built for the Urban Climber
SAN FRANCISCO, Calif. (August 14, 2017) — In 1968, legendary Sierra Nevada climbers Royal and Liz Robbins introduced the world’s first climbing-specific apparel brand, Royal Robbins, to North American climbers. Today, the brand is back at it with a durable, fashion-forward apparel line for urban climbers called ROYAL.
“The explosive enthusiasm surrounding indoor climbing is one of the most exciting developments in the last several decades,” said Michael Millenacker, CEO of Royal Robbins. “Gym climbers are the most diverse and socially aware group of consumers that we’ve ever had in our industry, and we’re stoked to be a part of it. Royal Robbins was first, last, and always a climber.”
ROYAL comprises six women’s and seven men’s styles. All items are embedded with key performance features like breathability, durability and uncompromising stretch.
Royal Robbins designed each product with the athletic climber’s body in mind. The team considered every detail down to the pocket placements and the fabric selections. The harness-approved pant collection features easily accessible pockets, even while wearing a harness. Each pant and short features a “Crack Protection” waistband - a higher back so you can concentrate on the next hold, not what’s behind you.
“The urban and indoor climber are some of the savviest consumers we’ve ever met with, and nobody is truly addressing their needs,” said Liz Braund, vice president of merchandising and design. “We worked with climbers in four different cities to create sharp, urban-inspired style with targeted performance features that simply aren’t available to gym climbers today.”
ROYAL will debut in stores in March 2017. For Sales information, contact Wendy Bretzel at firstname.lastname@example.org and join the ROYAL tribe at www.climbROYAL.com.
About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Fall/Winter line, please visit www.royalrobbins.com.