Facebook Reactions become More Important than Likes
Social Media Marketing has become one of the most important components for digital marketing for a business. Now, if you are talking about social media, then you have to talk about Facebook. The social media giant has recently announced that they would be making some changes to their algorithm. With this change, the ‘Reactions’ on a Facebook post would become more important than ‘Likes’ when it comes to visibility of the posts in News Feeds. This means that posts which have more ‘Reactions’ would enjoy a greater visibility on News Feeds.
Facebook has stated that all the ‘Reactions’ - Love, Haha, Wow, Sad, or Angry, would have equal weights when it comes to determining the position of a post on Facebook News Feed. Facebook launched the ‘reaction’ buttons sometime back.
According to Facebook, Reactions indicate greater engagement and hence, they are giving them more importance. Facebook said that “Over the past year we’ve found that if people leave a reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post”. “So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.”, they added.
Therefore, if you want the Facebook Posts for your business to have a greater visibility on News Feeds, then you need to get more reactions. Now, getting reactions is bit different than getting likes, as you would have to put in more effort. This is the reason why it is smart to take the help of the experts in social media marketing. You can always take the help of the leading names in SEO India, as they are the experts and they also know how to get you more benefits out of social media marketing. So, get in touch with the experts in social media marketing India and get the advantage out of this change on Facebook.