Spina Bride grows brand with new High Line boutique and Lee Petra Grebenau Flagship.

Press/industry preview on December 6, 2017 from 11:00am-3:00pm at 132 10th Avenue, New York.

November 13, New York, NY. – New York’s most exclusive bridal boutique, SPINA Bride has officially moved to the High Line, and opened their first Flagship boutique for Israeli designer Lee Petra Grebenau. This marks the official expansion of the brand and positions them as a coveted spot for luxury bridal fashion; attracting brides globally as a must visit destination when shopping for the dream dress.


Set amidst New York’s most up and coming High Line neighborhood (132 10th Ave), SPINA Bride’s sun-drenched boutique is the exclusive host to highly sought-after designers such as: Liz Martinez, Daalara, A La Robe, Samuelle Couture, Chana Marelus, Unbridaled by Dan Jones and Daphne Newman. SPINA’s appointment only approach ensures brides receive an intimate and highly tailored experience.


Lee Petra Grebenau’s Flagship Boutique (176 MacDougal St.) will house gowns from all present and past collections, a first for North America and of strategic importance to the brand.


Giselle Dubois, co-founder and creative director of SPINA Bride expresses that the new High Line boutique will allow her to expand her offering of gowns and designers alike, while still maintaining the signature one on one experience that SPINA Bride is known for. The Lee Petra Grebenau Flagship is of special importance to Giselle and the SPINA brand as it marks their first investment in an exclusive designer, and the product of a relationship that has been nurtured since before SPINA Bride opened their doors in 2015. Lee Petra Grebenau’s quality, workmanship and attention to detail has proven unrivaled, and SPINA Bride is thrilled to offer bride’s intimate appointments focused on creating the gown of their dreams. All of Lee’s gowns are completely customizable and made to measure, a service not often found in the stringent, made to order bridal gown industry. 

SPINA Bride will be hosting a press preview on December 6, 2017 from 11:00-3:00 at the new High Line Boutique 132 10th Avenue. Editors, media, and industry specialists are invited to tour the boutique and meet Giselle Dubois, co-owner and creative director of the brand.


For more information or to RSVP for December 6 please contact:

Raquelle Kilotaitis

Navy and Noir


Website: · Facebook: · Instagram: @spinabride

About Lee Petra Grebenau

Established in 2011, Lee Petra Grebenau Couture Design House is one of Israel’s most prestigious fashion brands, defined by its luxurious bridal and evening gowns. Lee Petra Grebenau, discovered her innate passion for fashion and art at a young age as her family owned an international textile business. Lee graduated with honors from "Shenkar", one of the top fashion design colleges in the world, and at the same time she established her couture house which attracted exclusive clientele by word of mouth. The brand is well known for its signature couture craftsmanship and exquisite hand sewn embroideries. The house is using the finest fabrics and materials and upholding high end finishes with meticulous and flawless hand tailoring. . Each wedding gown is custom made uniquely to its client, allowing Lee Petra Grebenau to become a destination for brides that appreciates high standards of quality and are looking for a one of a kind experience. With stockist’s spanning the globe, a flagship in her home of Israel and now New York City, Lee Petra Grebenau is positioned for international expansion and to become one of the most sought-after designers in the wedding industry.

About SPINA Bride

The history stems from the world of flowers, as Spina began as a floral house in 2008 creating decor for bride’s special day in New York City. Today, a dream of two good friends Giselle Dubois and Paul Tsang – Diaz; sharing a passion for fashion, hospitality and lifestyle is what brought this collaboration to reality. “SPINA”, Italian for thorn, protector of the rose. Similarly, a bridal gown is the pearly or white shell that embellishes, accentuates and protects the beauty of a “wife to be”. At SPINA Bride, are revolutionizing the wedding experience, taking it to new heights with our bridal fashion house in the heart of New York City. Bringing our brides new, fresh and hand-selected gowns from our international and exclusive designers in a private setting, dedicated just to them; SPINA Bride offers an inimitable, one on one bridal shopping experience.