Worland outfit spotlighted by Wyoming Beef Council

The Wyoming Beef Council has selected the Worland Livestock Auction, owned by Jim and Stacy Newby and located in the heart of Wyoming’s Bighorn Basin, to be used in its marketing efforts. The Wyoming Beef Council features Wyoming producers on its website and in its marketing efforts as a means of introducing the millennial target consumer in the United States to the ranchers and farmers who produce "nutritious, wholesome and delicious beef." "Beef Checkoff research shows that our target audience is millennial parents, who want to know where their beef come from," said Ann Wittmann, Wyoming Beef Council executive director. "Telling the story of the role that a livestock auction plays is important, because quality beef begins with quality care of the animals. The Worland Livestock Auction works hard to keep their animals healthy and safe." The Newby’s facilitate livestock sales every Thursday from Labor Day through the first of June and every other week during the summer. Each year, approximately 15,000 cattle change owners at the Newby’s market and business continues to grow. On sale day, the Newby’s hit the ground running early in the morning to pull off a sale by 11 a.m. Stacy describes sale day as “organized chaos” that requires the assistance of 16 to 20 additional employees. In a town the size of Worland which boasts fewer than 6,000 residents, that can be a challenge particularly when the work is part-time, odd hours and somewhat intermittent. “We really value our help,” says Stacy. “Some of the guys drive all the way from Cody and Meeteetsee to work here on sale day.” *photos h/t Wyoming Beef Council* #springcity #reboot #bootstrapped #news