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Strafe Ambassador Thayne Rich Wins Breakout Performance at 17th Annual Powder Awards

BRECKENRIDGE, Colorado (December 9, 2016) – Strafe Outerwear ambassador Thayne Rich accepted the “Breakout Performer” honor for his part in Level 1 Productions’ film, Pleasure, at the POWDER Awards on Thursday, December 8.

Rich is a first-time winner at the POWDER Awards, the most prestigious ski awards show of the year, which celebrates skiing by honoring the sport’s top athletes, filmmakers and photographers.

Photo: POWDER Magazine

"I am so stoked to win this award. It is truly a dream come true,” says Rich. “I want to thank Level 1 and all of my sponsors for giving me the opportunity to do what I love. I am excited to continue progressing and I can’t wait to see what the future holds.”

Rich, a Salt Lake City native, is a product of the Little Cottonwood Canyon resorts and backcountry. Growing up at Alta Ski Area, Rich enjoys an uncanny ability to mix stylish tricks with technical and aggressive skiing. In Pleasure, Rich showcases his hard-charging abilities on numerous big airs and menacing lines. Rich was also nominated for “Best Line” and “Best Air” at the POWDER Awards.

Rich has been a key member of the Strafe ambassador team for five years. He also skis for Smith Optics and 4frnt skis, where he works as a lead ski builder.

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About Strafe: Founded in Aspen, Colorado, Strafe is a collection of passionate individuals whose drive for adventure is rivaled only by our commitment to creating modern mountain apparel that doesn’t compromise performance, quality or style. www.strafeouterwear.com