moLotus Innovation, Driving Revenue
Feb 27, 2017: Today, the marketing landscape has shifted. Consumers spend more time with their mobile phones and video is their preferred style of content. moLotus—a Mobile Video Customer Engagement Platform, reaches out and interacts with brand’s customer-base.
moLotus’ rich media content formats and sophisticated mechanics when combined with relevant offers and call-to-actions, has proven effective in revenue generation, customer acquisition, plan upgrades, cross-selling, lead generation and more.
Leading Operators are already using moLotus as it delivers personalized and rich media mobile video messages directly to their customers’ phones. What’s more, these high impact messages, easy response capabilities,quickly establish a two-way brand-to-customer dialogue.
New customer acquisition through co-branded campaigns can be facilitated by moLotus’ illustrative product videos, visuals and offers. moLotus campaigns can be personalized (with name and more) and customized (in terms of language, offer and content). For more information, customers can click on links, request more videos or connect to brand’s customer service—all with one touch.
Given moLotus’ scalability and configurations, brands can execute large campaigns with sophisticated mechanics quickly and effectively. The moLotus On-Line Campaign Console provides convenient campaign management, monitoring and reporting. Additionally, there are significant cost savings when compared to traditional campaigns.
This facility can leverage your existing spend in traditional and online advertising while capturing the names and numbers of interested prospects. moLotus would deliver the powerful video to the prospects mobile phones, enhancing customer conversion ratio.
Maximizing Customer Lifetime Revenue
Upgrades and Cross-sell is the bread and butter revenue for Operators. As customer data is already available with them, campaigns can be highly personalized, customized and timed for maximum effectiveness. Customers always respond better when their name is mentioned, when their primary language is used, when the promo content fits their demographics and the timing is relevant. (Example- birthday wishes, festival greetings, etc.)
With moLotus, brands can put in place year long campaigns that generate steady new revenue.
For brands, acquiring new customers is more costly than retaining them.
The moLotus Milestone edition provides an easy way to execute this. Brands can define campaigns for events such as Renewals, Birthdays, and other touch points with personalized and customized templates. moLotus Milestone edition can be configured to automatically deliver the personalized message to customer on the relevant day. This ensures that the brand is always top-of-mind and the customer feels cared for.
For operators, it provides a way to tap into the global $1.6 billion direct marketing spend while leveraging their infrastructure and sales & marketing strengths. Novosol can partener for creating several revenue streams: Enterprise Sales & Marketing, SME, and Consumer Mobility.
moLotus has collaborated with mobile operators in Malaysia, India and Singapore. And is actively looking to extend reach and scale globally.