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Alana Athletica : The New Yoga Brand On The Block

Alana Athletica : The New Yoga-Athleisure Brand On The Block

Introducing Alana Athletica, A Yoga- Inspired Activewear Brand Empowering Females Globally

Alana Athletica, one of the most innovative and socially responsible yoga-inspired activewear brands is proud to announce their launch on the crowdfunding website, Kickstarter.com. Motivated to reach their $30,000 pledge goal by April 30th, Alana Athletica is committed to providing non-sheer, non-pilling pants with heat-activated technology that adjusts to body temperature.

Their signature Alana Flexi collection is what’s taking millennials by storm on social media as the versatile “ath-legging” design supports a variety of sports and fitness activities while stylishly transitioning to on-trend streetwear. The Alana Flexi pant was designed as a complete modernization for yogis, athletes, and on-the-go gym-goers and takes yoga-inspired athleisure wear to a new level of quality, performance, and technology.

Yogi master and Alana Athletica brand ambassador, Tie "Hippie" Simpson taking in some sun in the Alana Flexi pant.

Along with its dedication to providing quality activewear, Alana Athletica has blazed the trail in using quality athleisure wear as a powerful advocacy tool for global issues and social responsibility. Their recent partnership with Emerge Lanka, was established in early 2017 and has provided employment, education, and industry training to female abuse survivors of Sri Lanka who may have otherwise been left without proper resources to survive. “The mission if Alana represents so much of [what I already] fight for. It’s such a powerful movement that I stand behind without a doubt”, says yogi master and brand ambassador, Tie “Hippie” Simpson.

The funds of their Kickstarter campaign will cover the cost of the first run of production for the Alana Flexi Collection and the direct support of the Emerge Lanka women.

An unlikely feat in today’s active market, Alana Athletica has successfully leveraged social media to create a loyal community of love, ambition, and support in an effort to bring awareness to the need for globally expansive support and empowerment for all women.

About Alana Athletica

Alana Athletica is a yoga-inspired activewear brand with a mission to support and empower women. The company is focused on creating a new standard of quality activewear that incorporates non-pilling fabric, non-sheer material, and heat-activated technology. Made by women for women, Alana Athletica is improving all aspects of the yoga pant and their vision is to continuously inspire innovation within the athleisure wear market while infusing love, ambition, and empowerment into each pair made.

Media contact:

Angelise Prince, thedanyelleagency@gmail.com (770) 313-8793