The Salvation Army Calls Cincinnatians to Donate $20 on 20
Red Kettle donations in greater need this year due to shortened giving season
Cincinnati, OH – (December 16, 2019): The Salvation Army is critically in need of donations to meet its 2019 Red Kettle goal, and on Friday, December 20, The Salvation Army is asking everyone in the Greater Cincinnati and Northern Kentucky community to donate $20 each to help support the kettle season in a meaningful way.
“Because Thanksgiving was so late, we are really in a difficult spot to make our million-dollar goal,” said Jim Scott, Chair of the 2019 Red Kettle Campaign. “But we will keep on ringing until Christmas Eve. The people of Greater Cincinnati are generous and have never let us down,” he said.
Scott noted the importance of giving to The Salvation Army during its Red Kettle Campaign. “Ninety percent of those served by The Salvation Army are living at or below the national poverty level,” said Scott. “The community's financial support and kindness during the holidays enable The Salvation Army to provide assistance all year long. Bells and kettles are symbols of hope, and we want to inspire the good people of Cincinnati during this last week of the campaign to give generously,” he said.
The rich history of The Salvation Army bell ringers and the iconic red kettle have been a fixture of the holiday season nationally for 129 years. Through generations, it has remained a Christmas tradition to donate to the Red Kettle. This year, Apple & Google Pay were introduced at every kettle location in the country.
Each year, The Salvation Army greets shoppers at area grocery stores and retailers, and invites them to make a difference in the community by donating to the Red Kettle. With a reduction of days to donate at kettles, The Salvation Army is asking for a boost and extra help this Friday.
“A special individual $20 donation to our kettles at this time in our campaign is an extra great act of generosity,” said Major Timothy Lyle, Divisional Commander. “The Red Kettle Campaign is a critical fundraising time for The Salvation Army locally and nationally, and the Red Kettle season can be reduced by almost two weeks with a later Thanksgiving. To date, our kettle donation totals are trending much lower than in previous years, and we encourage Cincinnatians to join us in caring for those who come to The Salvation Army for help and hope.”
Funds raised during the holiday season provide year-round support for things like emergency assistance to families and children, shelter, utility assistance, Christmas assistance programs, feeding programs, and children's after school learning programs. In addition to making a cash donation at a kettle, The Salvation Army accepts checks, as well as online and credit card donations. “Every dollar makes a difference, and every day that our volunteers ring makes a difference,” said Lyle. “We are grateful for everyone’s support at this time.”
To donate to The Salvation Army, volunteer, or to learn more about $20 on 20, visit SalvationArmyCincinnati.org. Individuals and corporate teams can also make an online kettle to share on social media at FundraiseForGood.org.
About The Salvation Army:
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for over 130 years in the Greater Cincinnati and Northern Kentucky region. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children.