Uncommon Communications

Praxis Works Names Berte European Sales and Marketing Director

Praxis Works Names Berte European Sales and Marketing Director

Santa Cruz, CA – November 16, 2016 - Praxis Cycles is pleased to announce the appointment of Antoine Berte to the newly created position of European Sales and Marketing Director. Creation of the position is in direct response to increasing global demand for Praxis’s critically acclaimed line of cranksets, chainrings, wheels and bottom brackets. Based in Spain, Berte will oversee the brand’s European business while leading the charge for further international development of the Praxis brand.

“Antoine’s sales and business development experience and talent along with his background in engineering make him a tremendous fit for Praxis,” offers Praxis co-founder and COO David Earle. “Our products are designed to be simple for consumers, yet still packed with layer upon layer of hard-won engineering detail. Those attributes are ideally communicated to our customers by someone like him. Antoine is a great hire for Praxis and for all of our European partners.”

Berte arrives at Praxis after six years with Rotor Bike Components where he applied his master’s degree in System Science and Industrial Engineering on the sales and marketing side of the business. Holder of numerous positions in Madrid, Spain and Taiwan, Berte most recently served as Rotor’s Global OEM Director where he directed sales and OE development efforts across four continents.

“What you hear most often about Praxis is that their components just work. As a sales and marketing person with an engineering background, I have tremendous respect for just how difficult it is to receive that simple endorsement,” says Berte. “I’m excited to join an engineering-first brand. With the growth into Italy and other new markets in Europe, it’s an exciting time to be joining this team.”

Berte’s professional accolades are bolstered by a lifelong love of cycling. With years of riding under his belt on both the road and mountain bike, he also counts two Ironman finishes among his accomplishments.


Logan VonBokel –

Antoine Berte -

Based in Santa Cruz, California, Praxis Cycles manufactures products for the discerning cyclist. The enthusiastic choice of seasoned mechanics and high mileage road and mountain riders across the globe, Praxis designs, engineers and manufactures cranksets, chainrings, wheels and bottom brackets universally known for longevity, practicality and performance. For more information, please visit