August 8, 2017 – Duxbury, Mass. – Bern Unlimited is pleased to announce the hire of Christopher Lussier as the company’s Global Vice President of Sales and Marketing. Lussier’s appointment marks the conclusion of strategic restructuring at the company’s executive level which includes the addition of Dan Murphy (President) and Ray Ibe (Global Marketing Director).
Former vice president of sales and marketing at Jetboil and SteriPEN, Lussier is charged with orchestrating brand growth within the cycling, snow, multisport and outdoor categories. He will also oversee Bern's brand marketing efforts as well as the expansion of the company’s North American distribution channel.
“Chris’ knowledge of market and channel directly addresses and complements the needs of our growing company,” offers Murphy, “His abilities to craft and implement brand and sales strategy promise to strengthen category leadership heading into Spring 2018 and beyond for Bern and all of our valued partners.”
"Bern is a core brand with proud New England roots; they’ve clearly influenced the helmet category across multiple disciplines and seasons,” says Lussier, “I’m excited to begin work with the entire team to help realize the brand’s considerable potential."
Lussier’s arrival also provides Bern with greater flexibility among its executive ranks. Brand founder Dennis Leedom returns exclusively to the company’s product development division where an expanded role in product design and manufacturing best utilizes his strengths as a product visionary.
An active cyclist for 35+ years, Chris has competed in over 200 road events and was the director of the award winning GMBC cycling team for 10 years. Although he retired in 2003 to focus on his family, cycling remains his passion and manages to ride daily from his home in Hollis NH.
ABOUT BERN UNLIMITED
Founded and located in Duxbury, MA, Bern Unlimited specializes in head protection for a wide range of human powered action sports. With an emphasis on evolving protection through innovative design and development, Bern is committed to set the benchmarks for protection, comfort and style for skaters, snowboarders, skiers, cyclists and wakeboarders. For more information, please visit www.bernunlimited.com or see us at Interbike booth # 21213.