Karen Jarchow Joins Ergon Bike Marketing Team
December 6, 2017 (Los Angeles, Calif.) – Ergon USA is proud to announce the addition of Team Topeak Ergon Factory Rider Karen Jarchow to the brand’s marketing department as assistant marketing director.
In addition to training and updating key Ergon retailers, Jarchow's duties include assisting with the Ergon USA’s advocacy partnerships, attending key competitive events and working with the brand’s public and media relations team. Additionally, She'll play a key role in the launch of Ergon’s women’s-specific saddle and the support of women’s-specific events and programs.
“Ergon’s US business volume has grown significantly; that maturation dictates increased responsibilities to our dealers along with a more comprehensive marketing plan,” offers Ergon USA Vice President Jeffrey Neal, “Karen’s arrival takes place at just the right time. A product expert already, we anticipate her hitting the ground at full speed and increasing our effectiveness on a number of fronts.”
“Having ridden Ergon products from the very beginning I can attest to the emphasis placed on research-driven design, material quality and sustainability and the attention paid to pure aesthetics,” says Jarchow, “Of course I’m thrilled about the new women’s specific products, but from a broader perspective I’m even more excited to share their story of design, quality and attending to detail with dealers, partners and consumers.”
Working remotely from Eagle, Colorado, Jarchow‘s transition to her new position takes place immediately. She can be reached at firstname.lastname@example.org.
About Ergon USA
Founded in 2007, Ergon develops ergonomically designed cycling products, each representing a collaborative effort between top designers, engineers and the world’s most accomplished athletes including downhill legend Fabien Barel, Alban Lakata and Sally Bigham. Multiple international design awards and numerous victories at racing’s highest levels confirm Ergon’s position at the cutting edge of cycling performance. For more information, please visit Ergon USA’s website.