Uncommon Communications

Industry Veterans Hensley and Caivano Launch Event Support Services Agency

January 9, 2018 – Denver, Colo. - Shane Hensley and Marty Caivano are pleased to announce the launch of Smart Cycling Service (SCS), a services contracting group specializing in demo and expo event representation, neutral support, and evaluation and training services for retailers.

Former employees of DT Swiss USA where they served as the brand’s marketing manager and technical support representative, Hensley and Caivano’s new venture draws upon their 30 years of combined experience to provide clients with engaged and effective event and retail support.

“Events allow companies to meaningfully connect with end-users, yet funding a full event program can place these key touch points out of reach for smaller brands,” says Hensley, “We’re excited to offer a turnkey, cost-effective solution, one that helps those without big budgets develop relationships with consumers, a necessity in today’s landscape of direct-to-consumer sales.”

A la carte offerings from SCS allow brands to custom-tailor their event strategy with multiple options including display, demo, tech support and sales. For riders and event promoters, SCS offers comprehensive neutral support, capitalizing on Hensley and Caivano’s immersive backgrounds as mechanics.

“We focus on making each presentation consistent with the client’s identity so the customer can enjoy a seamless experience,” states Caivano. “For the company, it’s just like being there–except while we’re working hard on their behalf, they’re still in the office being productive.”

SCS also offers brick and mortar evaluation and training, relying upon sales and service analysis to help retailers adapt and thrive in the ever-changing retail market.

For inquiries regarding Smart Cycling Services Hensley and Caivano can be contacted directly at or