ERGON USA Launches Womens’ Saddle Line with Informational Clinic Series
Boulder, CO – On January 25th, German-based saddle, pack and grip manufacturer, Ergon, celebrated the introduction of the brand’s first women’s specific saddle. Partnering with Boulder’s Sports Garage, Ergon commemorated the introduction by hosting a women’s-only saddle demo and launch party.
Led by Ergon’s Karen Jarchow, the Boulder event was the first in a series of women’s specific tech and educational clinics focused on saddle and bike fit. The 50+ women in attendance were treated to a hands-on presentation detailing the design process and attributes unique to Ergon's womens’ line. The blend of technical information, product demos and socializing laid the foundation for subsequent seminars.
“Our sales cycles are built exclusively on relationships, and women are not typically impulse buyers when it comes to gear.” Explained Sports Garage Owner and Marketing Director Elorie Slater, “If we continually focus on building the right environment with the right partners, the sales volume will follow. I think we all nailed it on that front!”
“We wanted to collaborate with a shop and owner who are connected and engaged with their community,” states Karen Jarchow, Ergon’s US Assistant Marketing Director. “The Ergon process of developing products is science-based and passion-driven. Aligning with groups with similar mindsets was a deliberate approach that produced great results.”
With an education-driven philosophy, Ergon’s clinics are geared at providing women with the tools to make educated purchasing decisions. They also provide an opportunity for women to expand their own riding networks while meeting shop staff in a welcoming social environment.
Future events in the women’s saddle series include seminars at the Sedona Mountain Bike Festival on March 2-4, Sea Otter Classic April 19-22, and a standalone event in Portland, OR (date TBD).
For more information on Ergon and their future women’s events check out Ergon.com
About Ergon USA
Founded in 2007, Ergon develops ergonomically designed cycling products, each representing a collaborative effort between top designers, engineers and the world’s most accomplished athletes including downhill legend Fabien Barel, Alban Lakata and Sally Bigham. Multiple international design awards and numerous victories at racing’s highest levels confirm Ergon’s position at the cutting edge of cycling performance. For more information, please visit Ergon USA’s website.