Uncommon Communications

CushCore Partners with Uncommon Communications

June 4th, 2018 – Bend, OR – CushCore, maker of groundbreaking tire performance inserts, is pleased to announce partnership with Uncommon Communications as its public relations agency of record.

Unveiled in 2016, CushCore is a lightweight, engineered foam insert that fits inside a standard mountain bike tire. It divides the tire air volume in half, creating a precise and damped environment that supports tire sidewalls, enhances tire contact patch and traction, improves suspension feel, and protects rims from impact damage. It allows a tire to perform at its best while providing riders the opportunity to tune tire behavior through a much broader and more forgiving range of pressure.

Since hitting the market, CushCore has been embraced by performance-minded mountain bikers across the entire spectrum, winning accolades within the media and consistently delivering World Cup downhill and Enduro World Series riders to the podium.

“Better mousetraps are rare things, especially in a world stuffed with widgets,” offers Uncommon’s Mike McCormack. “CushCore delivers eye-opening performance and ride quality enhancements for discerning endurance and gravity riders. Converting the curious to evangelists is going to be a lot of fun.”

“With a long background in motorcycle suspension tuning, I’ve spent a lot of time looking at how tires can and should be part of the suspension system,” states CushCore founder Adam Krefting, “Initially, we had concerns that CushCore would be perceived as a gimmick or just another flat prevention device. Fortunately, the riding community dug into the technology in order to really understand this product––experience trumps doubt in most cases, and the on trail experience has turned quite a few doubters into believers.”

“Between sales growth and new product development, our staff is maxed out,” continues Krefting, “That’s where our partnership with Uncommon comes in. As passionate riders, they complement our very busy team and will be a huge asset in presenting CushCore to the media as well as to our customers. We’re excited to work together to take CushCore to the next level.”

Media inquiries are encouraged to contact Jordan Carr at For dealer and distributor inquiries, please contact For more information, please visit


Winner of not one, but TWO regional business incubator competitions including the Bend Venture Conference’s Early Stage Competition and the prestigious Judges’ Award Winner designation from the Bend Venture Conference, CushCore opened its digital doors to the public in February, 2017. Debuting to near-instantaneous accolades from industry media including Vital Magazine’s coveted “2017 Product of the Year” designation, CushCore quickly found devotees from the gravity and endurance worlds.

CushCore’s sister company Kreft Moto (also founded by Krefting) is national leader in KTM motorcycle suspension tuning. Widely lauded by professionals and enthusiasts alike, Kreft Moto is known for its scientific approach to performance suspension modification and comprehensive re-engineering of WP suspension forks and shocks. It was Krefting’s suspension engineering experience that eventually led him to investigate tires and tire inflation systems - an area with outstanding (and underutilized) potential for performance improvement. After analyzing the shortcomings of conventional tire systems, he began prototyping the product that would eventually become CushCore.


CushCore Marketing Director Dan Hallada spent nearly two decades at Honda Powersports Research and Development where he played a key role in developing a wide range of performance products for Honda. Holder of a Bachelor of Science degree in Engineering from San Diego State University, he’s life-long two-wheel enthusiast. Upon his escape from Los Angeles, Hallada joined CushCore in beautiful Central Oregon where he oversees all aspects of product marketing while contributing to new product development.