CushCore Brings The Plush To Plus
JULY 8th, 2018
Bend, OR – CushCore is pleased to announce a new addition to its range of high performance
A lightweight, engineered closed-cell foam insert that fits inside the tire, CushCore reduces the tire’s air volume and adds a crucial damping aspect, dramatically improving the way your tires react to terrain and impacts. As such, it is ideally suited to the big world of plus-size tires, where the benefits of low tire pressure and large contact patch traction are often challenged by excess tire deformation and less than ideal sidewall support. In addition to damping the tire’s air chamber, enhancing the suspension potential inherent in 27.5+ tires, the new CushCore insert bolsters the tire’s sidewall, ensuring more predictable behavior, reducing tire squirm, protecting rims against impacts, and allowing you to realize the full traction benefits of large tires without the potential downsides.
“Plus-sized tires with CushCore make a great setup for riding technical terrain” says CushCore founder Adam Krefting. “You get the plush ride and extra traction that plus-sized tires are known for, but CushCore controls the bouncy, squirmy feeling that generally comes with a high-volume casing. The bike feels more settled and you can maintain difficult lines with less effort.”
Media inquiries are encouraged to contact Jordan Carr at Jordan@uncommoncommunications.net. For dealer and distributor inquiries, please contact Kenny Roberts at firstname.lastname@example.org. For more information on CushCore, please visit www.cushcore.com.
Developed by Adam Krefting and unveiled in 2016, CushCore supports tire sidewalls, enhances tire contact patch and traction, improves suspension feel, and protects rims from impact damage. It allows a tire to perform at its best, and gives riders the opportunity to tune tire behavior through a much broader and more forgiving range of pressure.
Since hitting the market, CushCore has been embraced by performance-minded mountain bikers across the entire spectrum, winning accolades within the media and consistently delivering World Cup downhill and EWS enduro riders to the podium.
“The sidewall support is huge… you can run a lighter tire that will roll faster, but still have a stiff tire you can push hard and not worry about flatting.” - Jared Graves, Team Specialized Enduro