Vibram’s Award-Winning Arctic Grip Sole Technology Launches at Retail Stores
Concord, Mass. (Oct. 20, 2016) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announced today the release of its state-of-the-art Vibram Arctic Grip
Technology, a new sole technology and weather gripping system. Six Wolverine Worldwide brands, including Merrell, Sperry, Hush Puppies, Wolverine, Saucony and Cat Footwear, will serve as exclusive Arctic Grip launch partners, with products now available in retail stores nationwide.
“Vibram Arctic Grip is the most advanced, cold weather gripping system ever created by Vibram,” said Allon Cohne, Chief Marketing Officer at Vibram USA. “It’s specifically designed for slippery wet ice and the reaction from those who’ve tested it says it all. We took to the streets with ice ramps and let the discernible consumer react. Then we just let the camera roll (video). The product really does its own marketing.”
North American editorial product recognition for Vibram Arctic Grip Technology and products that incorporate Vibram Artic Grip include:
- Gear Institute’s “Best in Show” at Winter Outdoor Retailer 2016 for Vibram Arctic Grip.
- Gear Junkie’s “Best of What’s New” for the Saucony’s Razor Ice+ with Vibram Arctic Grip.
- The Manual’s “Best of Show” at Winter Outdoor Retailer 2016 for Vibram Arctic Grip.
- National Geographic Adventure’s “Gear of the Year” for the Merrell Moab with Vibram Arctic Grip.
- Popular Mechanic’s “Editor’s Choice Award” for Vibram Arctic Grip.
- Popular Science’s “Best of What’s New - Recreation Category” for Vibram Arctic Grip.
In conjunction with Vibram Arctic Grip’s launch available at retail stores, Vibram USA is in the midst of a nationwide consumer activation tour to demonstrate the advanced improvements this sole technology represents. The next stop for the Vibram Arctic Grip Tour is on Thursday, Nov. 10 at New York City’s Union Square from 11am to 6pm
Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Lowa, Red Wing, Sperry, Scarpa, The North Face and more. Vibram’s FiveFingers line of shoes brings form and function together in a unique and unparalleled way, making it the perfect training tool for any pastime. Please visit us at www.vibram.com or follow us and our innovative products and services on Facebook, Twitter, Instagram and Pinterest.
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