Visual Content Agency

San Diego Based Content Agency Announces 180º Rebrand, Wins Coveted Produce Brand as Premier Client

Visual Content Agency, formerly known as Reelativity, launches two new produce brands for West Pak Avocado Inc.

Out with the old in with the new, Reelativity, a boutique San Diego-based digital agency specializing in creative content for food & beverage brands and lifestyle clients, announces its rebrand and new name to Visual Content Agency. Centered around the acronym VCA, the agency will focus on client-centric campaigns with an emphasis on visual content strategy, content management & distribution (social media), video, influencer marketing, and paid media.

Along with the transition, Visual Content Agency, is excited to announce the addition of major California produce distributor, West Pak Avocado Inc., to its client roster.

In 2016, VCA partnered with West Pak Avocado Inc. to rebrand and digitally launch their social media channels. 

“We’re very excited about the launch of the AvoMonsters and I Love Avocados campaigns. In an effort to drive up produce sales, each campaign targets very specific and growing markets, and serves up the benefits of healthy eating habits with a diet that includes nutrient-rich avocados.” - Doug Meyer, Senior Vice Presidents of West Pak Avocado Inc. via And Now U Know Produce News 

Now in 2017, VCA will assist West Pak Avocado with its immersive B2B online presence, visual content strategy and the digital marketing of both brands, I Love Avocados and AvoMonsters as they head into national retailers in early 2017.


Today, West Pak Avocado’s comprehensive 2017 visual content strategy will involve social media, video, influencer marketing, seasonal campaigns, as well as community management & email marketing to better engage consumers and promote heart-healthy eating awareness, nutritional information, expert tips, and easy recipes for tasty meals.

“We are thrilled to be partnering with West Pak Avocado on the digital launch of I Love Avocados & AvoMonsters campaigns,” Amy Hadrys, co-founder and Director of Content Strategy of Visual Content Agency said in the release. “Currently the campaign started in mid-October at PMA’s Fresh Summit and is receiving positive engagement with an estimated 2 million reach from the brand’s lifestyle influencers alone.” Additionally, Vincent Apodaca, co-founder & creative director of VCA adds, “We look forward to building unparalleled consumer engagement & reach online in 2017 thru unique creativity and innovative storytelling.”

The recent addition of West Pak Avocado Inc. comes as a result of VCA’s impressive development and uncommon connections in the fields of food & produce with an emphasis on consumer goods and lifestyle.

Get a feel for VCA's past work, here.

About West Pak Avocado

Founded in 1982 as a grower and shipper of California avocados, West Pak began operations from a small packing house in Fallbrook – the heart of the state’s avocado growing region. Today, West Pak is a major force in the avocado industry, with ripening and distribution centers strategically located throughout the domestic United States. Their extensive relationships with domestic and international growers in California, Mexico, Chile and Peru– combined with their mastery of transportation logistics, ripening technology and marketing expertise – translate into year-round availability of quality avocado.

For more information visit West Pak Avocado, I Love Avocados, or AvoMonsters.

About Visual Content Agency

VCA, Visual Content Agency, is a collective of creative minds who fuel your dream project thru a solid visual content strategy. Located in Carlsbad, California the boutique content agency, co-founded by Amy Hadrys & Vincent Apodaca have hand-selected the industry’s top visionaries in visual content strategy whose sole expertise includes branding, social media marketing and content creation such as video, photography & graphic design.

For more information visit Visual Content Agency