Walls® Outdoor Goods Launches First TV Campaign
FORT WORTH, Texas (November 11, 2016) — Walls® Outdoor Goods, the 78-year-old workwear and hunting brand, is launching its first-ever TV ad campaign. Airing in five markets, the campaign will celebrate a new generation of laborers that demand technical, high-performance garments on the job.
“We are investing significant marketing resources to reach blue-collar millennials, a group that is growing in buying power,” says Alan Burks, Walls Brands director of marketing. “Millions of young, hard-working Americans want to support heritage brands like Walls, which offer performance fabrics in classic styles.”
The Walls TV spots will debut during this weekend’s NFL games and will run through December in regional markets including Denver, Fresno, Boise, Green Bay and Madison. The commercials, filmed and directed by Tyler Stableford studios, target millennials with a gritty aesthetic that highlights product features like Kevlar® and breathable, water repellent synthetics.
The broadcast campaign is part of a larger media mix that includes digital advertising and event marketing activations at construction sites in Denver.
The new Walls commercials and new fall 2016 apparel can be seen now at www.walls.com.
About Walls Outdoor Goods
Since 1938, Walls has made durable, protective clothing for people that work hard and play hard outdoors. Walls makes rugged workwear, including best-in-class flame resistant clothing. Walls is a leading brand of camo hunting clothing and pioneered the modern camo industry with partners Realtree® and Mossy Oak®. Walls Outdoor Goods is focused on keeping workers and hunters safe and comfortable in the outdoors. For more information, visit wallsoutdoorgoods.com or follow the brand on Facebook, Instagram and Twitter.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in South America, India, Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.