Popular Logo Design Trends in 2017
As brands are becoming aware of the significance of visual branding, logo designers strive to come up with unique logo design trends that help in channelling the right brand message to prospective customers. Like the past few years, 2017 also has its own share of trends in ever-evolving logo design arena. As an inherent part of designing industry, corporate logo identity plays crucial role in empowering a company’s brand identity.
The following trends are all set to swamp up the eCommerce market this year:
–‘Simplicity’ is the key: Gone are those days, when designers were inclined to swap between gradient colours, gloss, shadow effects and 3D effect for designing logos. Today, simplicity has turned synonymous with sophistication. Over the years, logo-design trends have evolved much; and in maximum cases, this evolution has been predominated by the ‘trend of simplicity’.
–Flat colour is here to stay: Not all the tricks in a designer’s palette have to be over-the-top; and colours are no exception either! Brightly hued logos are history. Logos painted in flat colours is designer’s new fascination. The colour dial has gotten certainly pegged to make logos go easy-on-eyes.
–3D effect is losing ground: No denying to it- this is an era of simple and flat logo design trend. Eliminating 3D effects from logos has turned one of the hallmarks of this trend. The logo design industry experienced a sudden jolt when 3D effects started gaining grounds. 3D effects became popular in creating an out-of-the-box showcase of logo icons. Today, these once popular 3D effects, no longer define the level of attractiveness of a logo.
–Minimalism: The principles of minimalistic design aim to create logo without complicating it with gloss, 3D effects, gradient colours, shadow effects, striking shades etc. Inclusion of flat shades, limited colour schemes, simple typography, straightforward wording, negative space and a few UI elements have always come up with rewarding results.
Popular brands like Nike, Canon, Adidas, Nokia, HP and Reebok etc. have formed their logos depending on this minimalistic ritual. Kudos to this minimal yet creative approach! It has turned these logos easily identifiable, almost iconic. These logos are and will always be great communicators to communicating the brands’ personality.
Logo design trends come and go. Every trend précised above already exist in the design industry, and the future seems to be bright for each of them. The experts would preferably follow these up-and-dated principles of logo designs to create more evocative logos in 2017.