Instagram is one of the most powerful social networks around, boasting engagement rates that put both Facebook and Twitter to shame. However, none of that matters without followers; and getting them isn't always easy.
If you're having problems gaining followers, these tips will help.
Get Your Numbers Up
One of the problems with social media is that people are like sheep and tend to follow the herd. And if you haven't got any followers, people won't give you the time of day. This can be infuriating, especially if you work hard to produce great content. Don't feel shame if you need to buy Instagram views to get the ball rolling. Just think of it as boosting your corporate image.
Use the Tools
There's really no excuse for shoddy content. After all, Instagram's software does all the hard work for you. Use the pre-built tools that are available, and try to establish a brand image for your business. You can do this by picking a filter that compliments your company. For example, if you're a travel agency, something that brightens up pictures and gives them that “summery” feel might help. While if you're in the corporate sector, something with a grey/blue tinge might be more suitable.
Comment on Other People's Posts
To get followers you need to follow others. By liking, following and commenting on other people's posts you will naturally broaden your reach. Yes, it can be tedious and time-consuming; however, that's all part and parcel of the social media game. That's not to say you should go out and comment and like everything – you must still be strategic about it – but you absolutely must be an active member of the community.
Invest in Followers
You don't need to spend bucketloads of cash on buying new followers. In fact, you don't even need to spend any cash at all. If you have access to bitcoin there are plenty of companies out there that will provide likes and followers in exchange for the cryptocurrency. Visit Gain Bicoin for more information about how to start Bitcoin mining.
Make and Share Videos
According to studies, 52% of marketing professionals report getting a higher ROI from videos than any other form of content. In fact, on Instagram, videos account for 65% of all ad impressions. So if you aren't using videos in your marketing campaign, best get started!
Time Your Posts Wisely
This is one of the most overlooked elements of Instagram marketing. Before you start uploading posts, make sure you research when your users are most active. There's no point uploading a picture or video during working hours or at a time when nobody will see it. Conduct your own analytics reports and use them to your advantage.
Getting followers isn't the tricky part, it's maintaining them. Make sure you upload photos and videos frequently and keep things casual. If you only ever upload the odd promotional picture you will see your numbers decrease rapidly. Don't worry, you'll have plenty of opportunities to conduct your marketing. The key is patience and moderation.