MODEL-TURNED-FILMMAKER HANA NOKA OFFERS A LOVE LETTER TO THE FASHION INDUSTRY IN NEW EPONYMOUS SHORT FILM
LOS ANGELES – Fashion model and actress-turned-filmmaker Hana Noka will premiere her short film, titled “Hana” at the 9th annual La Jolla International Fashion Film Festival (LJIFFF), set to take place July 19-21, 2018 at various venues in La Jolla, Calif. The fashion film has been nominated for three International Fashion Film Awards – that is, Best Cinematography, Best Editing and Best Music. The awards will be doled out on July 21, 2018 during the festival.
The LJIFFF is considered the Cannes of the fashion film world and the largest gathering of fashion filmmakers. Hundreds of fashion filmmakers will come from around the world and descend in the affluent San Diego community to showcase their most stylish work. The three-day film festival is one of the world’s largest private film festivals. For more information, visit LJIFFF.com.
Directed by Luey Nohut, “Hana” is inspired by a simple quote from former longtime creative director Alber Elbaz of fashion house Lanvin: “Style is something reflected from our soul to the outside world – an emotion.” With a little help from friends, Noka wanted to create a beautiful love letter to the fashion world on film, an industry that has been a pathway to her successful career as a model, social media influencer and tastemaker.
Last year, on a beautiful Dalmatian coast of Croatia, Noka and her husband, Shkumbin, along with filmmaker Nohut and music composer Ryszard Zych, decided to showcase the style and beauty of fashion on a larger scale, through Hana’s POV – a point of view – using film as a medium to express the transcendental nature of style and fashion alike. Instead of relying on photography – the tried-and-true medium for capturing the essence of high fashion and a great outfit of the day – Noka wanted to experiment with film to capture the movement and mood of her aesthetic inspirations. She’s dressed in all red, which exudes power, freedom and most importantly, female empowerment. No words are spoken, yet the visual of wind blowing beneath a woman dressed in “power red,” standing atop a picturesque mountaintop, speaks volumes. Yes, a picture paints a thousand words, but a film allows a million interpretations. Shot in Split, Croatia the beautiful city serves as the perfect backdrop for this long-winded shoot.
First and foremost, Noka wanted to convey an emotion with her eponymous film that says, "This is what I am! This is who I am! This is what I stand for. This is me!” In celebrating her womanhood, she lives out her best dreams of #LivingLaVidaNoka – a play on the title of the hit song by Latin singer Ricky Martin -- for a brand to convey her lifestyle as a millennial influencer.
Whether it’s “Made in Italy:” “Made in Paris;” or “Made in USA;” Noka wants audiences to understand the influence of fashion in our daily lives because it’s not just about the clothes we wear -- whether it’s luxury, fast fashion trends or street style. Fashion is more than a label on the back of a garment, but instead, it reflects individualism, culture, status, economics and politics. It also transcends race, ethnic and socio-economic backgrounds to mirror the cultural acceptance and social power of the day.
To view the short film, visit https://youtu.be/oIsxbIHEtsE
For behind-the-scene stills of “Hana,” visit https://www.dropbox.com/sh/1lg10cvza3j1byq/AAAjHvrZZOKaVUUt4qx1Ihnla?dl=0
HANA, in a nutshell
Run time: 1:17 (Don’t blink!)
Country of origin: Split, Croatia
Directed by: Luey Nohut
Executive producers: husband-wife duo Hana and Shkumbin Noka
Music by: Ryszard Zych
Cinematographer: Luey Nohut
ABOUT HANA NOKA, executive producer
Hana Noka is a model, actress and producer—a cosmopolitan young woman of Kosovan-Albanian descent. At the tender age of 7, she began her modeling career for Pars McCann Erickson in Istanbul, Turkey, and soon she was booking modeling jobs and walking runways all over Europe. Her face has graced the covers of numerous international magazines, opening up the doors to acting gigs and hosting engagements in Croatia, Turkey, Kosovo, Ireland, Great Britain and the United States. In the States, she has walked the runways of LA Fashion Week as well as modeled and worked on numerous campaigns for various brands.
A rising ingénue, Noka just landed a role in “General,” directed by Antun Vrdoljak, and starring Goran Visnjic (“ER,” “Electra,” “The Girl With the Dragon Tattoo”), which follows the life of Croatian war hero General Ante Gotovina. She is also part of the ensemble cast of a new movie project by the MPH Film in London and the Ambassador of Brand Embassy in Austria. Other tv credits include Fox’s “Grinder” and CBS’s “Training Day.”
Noka received her degree with honors in journalism and visual media from Griffith College in Dublin, Ireland. She speaks several languages, including Croatian, Turkish, Serbian, Albanian and English. She resides in Los Angeles with her husband, Shkumbin, who served as an executive producer on the film, “Hana.” With more than 17K followers on Instagram, she’s a social media influencer and tastemaker for audiences vicariously #LivingLaVidaNoka through her.
Friend me on Facebook: https://www.facebook.com/hannanoka
Follow me on Instagram: @hannanoka
Follow me on Twitter: @hannanoka
Find me on the web: www.hannanoka.com