Houston Bartender Adrienne Feinberg of Boheme Named One of Five Finalists in National Cocktail Competition, Advancing to Tales of the Cocktail
Tina Zulu, Zulu Creative
888.520.1789, ext. 1
HOUSTON – June 9, 2017 – Adrienne Feinberg of Boheme, a neighborhood bar nestled in the heart of Montrose, will soon be in the spotlight at one of the largest spirits industry events in the U.S. Feinberg, a self-taught bartender is one of five finalists in the "Marie Brizard Toast to Herstory" competition, advancing to compete in New Orleans at the world’s premier cocktail festival, Tales of the Cocktail®, July 18-23.
The contest challenged bartenders to create a cocktail using a Marie Brizard liqueur inspired by, and in honor of, iconic women of the past and present. Feinberg’s drink "I am the Lizard Queen" is a tribute to Lisa Simpson, a character from the animated television show The Simpsons.
Feinberg, General Manager and Beverage Director of Boheme explains, “Lisa Simpson is by far one of the most iconic figures in history. She has been referred to as ‘the most enlightened individual in a room full of adults.’ Strong, intelligent, witty, brave and thoughtful are all attributes that we need in our lives; a noble spirit that embiggens the smallest man. Lisa taught us that we could participate in a beauty pageant and take down a large corporation, while always being full of meaningful life advice such as, ’When I get married, I’m keeping my own last name’ [Lisa v. Malibu Stacy].’ The ruby port highlights Lisa’s red dress; ’It seems like I’ve been wearing this same red dress forever [Marge in Chains].’ The egg foam represents her pearl necklace; ‘and pearls on a little girl...it’s a fairy tale!’ [featuring the voice of John Waters in Homer’s phobia]. And the orange slices depict Lisa’s hair.”
“I love dreaming up a creative cocktail and being able to make it for people,” said Feinberg. When I heard I was a finalist, I started tearing up from excitement and I couldn’t tell anyone for 48 hours. It was so hard to keep the good news secret. Houston has developed such an amazing craft cocktail scene and it will be such a great honor to represent Boheme and our city at such a large industry event. I have so many people to thank for helping me get to this point so I feel a great responsibility to do well. Now, I just need to figure out how to make an egg drink for 400 people at the Tales of the Cocktail event in New Orleans!"
The panel of judges who selected the finalists were United States Bartenders' Guild NYC President, Pamela Wiznitzer, legendary bar-maven Ms. Franky Marshall, and Tales of the Cocktail Founder, Ann Tuennerman. The judging for the competition revolved around the general quality of the recipe, its use of Marie Brizard products, and the explanation about how the cocktail pays tribute to its inspirational figure.
Boheme owner Morgan Holleman said, “We’re very proud of Adrienne and excited for her to be recognized on a national level by industry experts. From her start as a barista to badass bartender, she has transformed into one of today’s best. Everyone seems to know Boheme for our frozen mojitos, patio and laid-back atmosphere, but we offer much more. We have a highly skilled team of bartenders who make sophisticated and creative cocktails. All of our tinctures and shrubs are made in-house and the juices are fresh-squeezed something that Adrienne really values since she has a Master’s in nutrition.”
Feinberg and the other four finalists will receive an all-expenses-paid trip to Tales of the Cocktail and will compete for the grand prize on Friday, July 21st, during Tales of the Cocktail in Marie Brizard's Toast to Herstory tasting room, where guests visiting the room will vote on their favorite of the five finalists' cocktails. The bartender with the most votes at the end of the competition will be declared the winner and awarded the grand prize: a custom leather bar roll, complete with premium tools, and an all-expenses-paid trip to Bordeaux, France, where he or she will be automatically entered into the Marie Brizard Global Masters Competition 2018.
Boheme is a place where every Houstonian can feel worlds away or right at home. Drawing inspiration from over 20 years of traveling, owner and Houston native, Morgan Holleman, carefully crafted this cozy neighborhood bar to showcase the art, culture, and flavors he most adored from around the world.
The refurbished historical building is nestled in Montrose and surrounded by a 7,000-square-foot patio garden adorned with Shona stone sculptures from Zimbabwe. Inside, authentic steel frame windows, original brick walls, cozy couches and antique light fixtures from Germany, France and England grace the space with a subtle Old World vibe. Famed artist Michael Winn, of the Illumination Project at the Rothko Chapel, personally created a stunning stucco accent wall using traditional Venetian techniques. The bulk of Boheme's interior is filled with a sleek wraparound bar, made of wood and stone, that comfortably seats 40 people and encourages a unified atmosphere. The lush outdoor patio wraps around the building providing a cool urban retreat to relax and unwind with friends.
For more information, visit www.barboheme.com.
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