Zydeco Design

Brand Tune-Up with Zydeco Design

12 Step Series Starts November 3rd

We are all navigating through whitewater. Let's be ready to tackle 2021 with a 12 step Brand Tune-Up. Step 1: Image vs. Identity

This is the time of year when Nathalie Wilson facilitates workshops for executive leadership teams as they plan for next year. Now she's built a webinar series to guide businesses through a brand review process to refocus and refresh their brand. A Brand Tune-Up.

As many business leaders are focused on managing day to day operations in this uncertain time, it is critical that marketers are focused on the future, as the way to do business has changed and customers engage differently. That's what this weekly series will prepare you to do.

Brand Tune-Up

Starts September 3, 10 weeks

Thursdays, 11 am PDT


1. Image vs. Identity, inventory Audit

2. Audience Insights

3. Competitive Review

4. Positioning, Brand Architecture

5. Mission / Vision / Values

6. Strategic Brief

7. Brand Experience Strategy

8. Message Matrix

9. Editorial Calendar

10.Image System

11. Communications Launch Plan

12. Launch!

For more information and to register:

About Zydeco Design

ABOUT ZYDECO DESIGN: From chaos comes clarity® Our work cuts through the chaos to fearlessly build brands. Start the conversation to move your brand forward. Zydeco Design is WBENC certified as a Women's Business Enterprise.